• Ford Blue Oval Certified is the most comprehensive customer satisfaction program in the industry. Blue Oval Certification helps ensure customers receive a best-in-class retail experience at Ford dealerships.
• Ford Blue Oval Certified dealers must meet a stringent set of customer satisfaction criteria including a Voice of the Customer (VOC) Index as well as other sales, service, concern resolution and technology requirements.
• The program directly benefits Ford customers by measuring, showcasing and rewarding dealers, and their employees, who achieve a high standard of customer satisfaction.

Program Rationale:

• Research indicates that most car industry sales and service customers experience anxiety or stress over the dealership experience - before they even arrive at the door.
• The Ford Blue Oval Certified program aims to alleviate any customer anxiety by communicating with them about what to expect at a Blue Oval Certified dealership, then delivering a best-in-class automotive product and service experience.