This year marks the 75th year of providing exceptional service to car buyers throughout Southwest Minnesota. Located in Luverne, Minnesota Herman Motor began in June, 1923 when Fred Herman came to the dealership. He believed that if you treated a customer with respect, attention and courtesy, you could build excellent long-term relationships and create an environment of professionalism in which employees thrive and customers return year after year. Through the years the business has remained in the Herman family and is currently owned and operated by Dick Herman and his son Joel.

Customers throughout Luverne have come to know Herman Motors as the Ford dealership focused on 100% customer satisfaction.